We coach your Team
to drive your success
in Consumer Products

Jean-Yves has taught our whole team a disciplined, aligned, data-driven approach to our retailer interactions.  The sales team now understands the scan data and tactics of our reviews, the finance team has the back of the sales team and all understand the trading policy and strategy needed.  JY is still bringing new insights to every meeting we have.I would credit JY with much of the profit growth we have achieved over the past few years.

Anthony Paech

CEO and Owner

Jean-Yves Heude has, as a consultant to Menz Confectionery in recent years, added and created considerable value in the areas of sales and marketing processes and business strategy. Specifically, this has included skills and knowledge advice around the FMCG market negotiation tactics, trading principals as well as business growth initiatives.

Phillip Sims

CEO and Owner

Jean-Yves was instrumental in coaching our sales team to better control the trade spends through an innovative negotiations approach and also to leverage consumer insights in order to drive superior value with our yearly activations. His simple and common sense approach was always compelling and inspiring to the broader teams.

Julien Hemard

Former Managing Director Australia

Working & partnering with ChessMate has yielded numerous added values for our business including the integration of strategy into product development, shift towards Consumer-centric processes, trading policy and trade negotiation to name a few.
More importantly, working with ChessMate has elevated our Team’s skills & discipline which resulted in improved performance and results.
I can’t recommend highly enough of Jean-Yves as he has become an integral part of our Team as well as a trusted Partner.

Richard Mo

Managing Director ANZ

The day Jean-Yves walked into our office, it was like he saw with x-ray vision what we were trying to accomplish and with his insights, strategies and ideas, he coached our Team so that we were better equipped to play the game we were in, between huge FMCG Multinationals and humongous Retailers

Daniel Flynn

Managing Director and Co-founder

Jean-Yves, ChessMate Consulting, began working with our company (ABC Sales & Marketing) in 2016 and was instrumental in helping us navigate not only in the intricacies of FMCG but also keeping our ongoing relationship with our overseas supplier in balance.
Jean-Yves had a critical influence on our strategic planning right through the processes of identifying opportunities, NPD, consumer research, cost & promotional modelling and the final presentations to retailers.
His advice and mentoring was positive and always asked us to challenge to the norm.
His contribution ensured we were a very successful small player in a very large and tough industry

Ron Rodda

Managing Director Australia

We engaged ChessMate Consulting to improve our business strategies and operations. Their innovative concepts, strategic insights, and meticulous attention to detail transformed our processes, trading policies and produce development, leading to substantial growth and increased profitability. ChessMate Consulting guidance in negotiation and effective coaching  contributing significantly to our success. ChessMate Consulting is a valuable partner for any business seeking unparalleled expertise and tangible results.

Jeffrey Wong

CEO and owner

As our business grew from a passion based food startup into a minor player in Australia’s major grocery and convenience space, it became very apparent that our existing base of knowledge was simply not enough to keep our heads above water in the very deep end of Australia’s retail pool. Jean-Yves Heude provided Blue Dinosaur with the strategic oversight required to not only survive in this space, but to thrive. Having so much experience in Australia’s food retail landscape, JY was able to provide education for myself and my staff on all aspects of our business. From branding on pack, to negotiation techniques, to financial models which ensured we remained profitable when on promotion, JY raised the ceiling for what I considered at first to be impossible for our business in Australia’s food retail landscape

Michael Watts Seale

CEO, Founder and ex-Owner

We’ve collaborated with Jean-Yves on many projects over the years. For the FMCG companies he works with he is a kind of secret weapon – highly skilled across every aspect of business from strategy to execution, like Brand creation, new products development, negotiation and finance. He has the much needed long term strategic view, coupled with the ability to translate that into actionable next steps to improve business outcomes. I have never seen such knowledge in FMCG

Jodie de Vries

CEO and Owner

Jean-Yves worked with us over the course of three years, his wealth of experience in marketing and strategic planning was instrumental in our strategic planning process that our brands are number one asset and remain relevant and unique.
Jean-Yves was an effective coach and his delivery style was approachable, informative, and included examples based on his experiences. His breadth of experience in the fast moving consumer goods sector was evident and helped us see and think about things that we haven’t considered or thought about when it comes to growing the business. In addition, provided the business with enormous insight when dealing with the Major Retailers

Peter Adamo

Managing Director